Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88

MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Cui Dengfeng, Li Jinxiu, Wang Haizhong

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151

MARKETING | F270

Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images

Leng Xionghui, Zhou Xiaoyu

How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136

MARKETING | F270

The Effect and Mechanism of COO Identity Strategies for Chinese Overseas Brands: A Cross-country Comparative Study of the Vietnamese Market and the Japanese Market

Shi Zhuomin, Zhang Caiyun, Wu Liangyu, et al

As China is deeply integrated into the global economic system and trading system, Chinese enterprises and Chinese brands are going overseas. To integrate into the global economy, Chinese b...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.304

Foreign Economics & Management, Vol. 45, Issue 12, pp. 96 - 117

MARKETING | F270

Metaverse in the Field of Consumption: A Review and Prospects

Zhang Yudong, Zhang Huilong

Metaverse is a virtual digital environment or shared online space based on network information technology and generated by image mapping to restore and extend reality, or create original d...

First published at: Aug 20, 2023

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doi:10.16538/j.cnki.fem.20230426.301

Foreign Economics & Management, Vol. 45, Issue 08, pp. 118 - 136

MARKETING | F270

Consumption Habits: A Review and Prospects

Du Liting, Li Dongjin

In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...

First published at: Jul 20, 2023

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doi:10.16538/j.cnki.fem.20230421.303

Foreign Economics & Management, Vol. 45, Issue 07, pp. 71 - 90

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives

Wu Yi, He Jiaxun

With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220808.301

Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103